Client analysis

All companies, in order to improve customer relations, need to evolve from mass marketing to more direct and personalized approaches.

This requires applying attraction models, which allow us to identify those users most likely to become customers, and behavioural segmentation to help detect what type of product and / or service to offer each potential customer, and to identify in advance those customers at a high risk of defection so as to optimize retention campaigns.

Kernel has extensive experience in the creation of customer segmentation models and in the development of models covering the entire life cycle, from recruitment through to retention and recovery, and incorporating cross-selling and upselling.

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