Kernel Analytics are proud to announce the launch of Lead Ratings, a company we have helped to create with Ricard Bonastre, former CEO of emagister.
Lead Ratings offers a real-time service that assigns a score to each lead based on its potential for conversion. Companies that buy leads can make a series of decisions based on this result: reject those with little chance of conversion and save costs, define a pricing scheme based on the quality of the leads, or prioritize those leads with high potential. The system verifies and enriches the available data and assigns a rating to each lead, using predictive models. The service, relevant for any business that uses leads for customer acquisition, has no installation cost and is offered in SaaS mode. Kernel Analytics was responsible for developing the system, in terms of both the analytics and the technology.