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“The personalized recommendation one-to-one” by Borja Auría

Kernel actively collaborates with the Harvard Deusto Business & Technology journal. In July, Borja Auría, founding partner of Kernel Analytics, wrote an article on Big Data, explaining the new challenges for marketing and how Big Data could be the key to meeting them. He spoke about the impact of applying personalized recommendation “one-to-one” in an environment of high product turnover and short duration offers.

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Harvard Deusto


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